The plan should reflect the property, competing inventory, timing and the seller’s acceptable trade-offs.
More eyes.More offers.More money.
Your home only debuts once. I turn that debut into an event — staged, filmed, priced and launched across every channel buyers use — so the market competes for your home, not the other way around.
The launch machine.
Five weapons, one weekend. Hover each panel — this is what your home gets before a single buyer walks through.
Staging & Prep
Repair triage, staging and a pre-list checklist — we spend only where it returns, and your home shows like a model suite.
Cinema-Grade Media
Professional photography, cinematic video and drone — scroll-stopping media that makes buyers book showings.
Targeted Ad Blitz
Paid Facebook, Instagram and Google campaigns aimed at the exact buyers for your home — launched in one coordinated 72-hour window.
Network Power
Full MLS, Calgary’s most active buyer agents, my own buyer database and eXp’s global network — warm buyers from day one.
Launch Events
Open houses run like premieres — promoted, packed and followed up, with every visitor tracked to an outcome.
The average listing.
- ×Phone photos and a sign on the lawn
- ×Price picked by feel — then cut in public
- ×Posted to MLS… and left to wait
- ×One channel, one audience, one hope
- ×Weeks of silence while the listing goes stale
The listing launch.
- ✓Staged, filmed and presented like a feature property
- ✓Priced from live data to create competition
- ✓72-hour debut across MLS, ads and agent networks
- ✓Every channel Calgary buyers actually use
- ✓Weekly reporting — showings, feedback, next moves
Listed is a status. Launched is a strategy.
Five phases, in order, every time — because the first two weeks on market decide your final price.
Prepare
Walk-through, repair triage, staging plan and pre-list checklist. We fix what pays, skip what doesn’t — your home hits the market looking like the one buyers remember.
Price
Live comparables, buyer-demand data and a launch price positioned to create competition — because bidding pressure, not the sticker, is what raises your final number.
Launch
Media, MLS debut, ad blitz, agent outreach and my buyer database — all firing the same weekend, when your home commands maximum attention.
Negotiate
Every offer pressure-tested — price, conditions, deposits, timelines. You see your true net on paper before you sign anything.
Close
Conditions managed, lawyer and lender coordinated, possession day planned — and a clean handoff into your next move.
Every launch starts with your number.
A real evaluation from live Calgary comparables — not an algorithm’s guess — delivered with the launch plan for your specific home.
What’s your home actually worth?
Tell me about your home — I’ll bring your value and your launch plan to one no-pressure conversation.
